Social Media Experience:
REGEN PROJECTS, Los Angeles, CA
2017 - Present
- Manage social media and website content at international contemporary art gallery Regen Projects
Regenprojects.com
SAN FRANCISCO ART INSTITUTE , San Francisco, CA
2013-2015
SHOPKICK, Redwood City, CA
2013
- Built relationships with bloggers and collaborated with partners including Target, Old Navy, and Oreo
- Created social campaigns including national contests and celebrity collaborations with Karlie Kloss
- Owned the shopping app’s social media presence daily and organically grew followers by 1,400% on Pinterest, 500% on Instagram, 17% on Twitter, and 16% on Facebook
CALIFORNIA COLLEGE OF THE ARTS, San Francisco, CA
2008-2013
MICROSOFT WINDOWS LIVE SPACES, Redmond, CA
2006
- Interned for Microsoft’s global marketing manager on projects surrounding the launch of Windows Live Spaces, a social network with 120 million users in 50 global markets that year
- Created UNICEF and United Nations online Spaces profiles and served as an events ambassador in California and New York
Instagram.com/regenprojects
Social media for the shopping app shopkick
On Instagram: Organically grew followers by 500% during seven month contract by featuring user-generated content and my own creative assets to keep shopkickers engaging positively
shopkick on Facebook: Post about Black Friday, which shopkick does a few times a year to give shoppers mega points ("kicks") which are redeemed for gift cards
shopkick on Twitter: Supermodel and shopkick fan Karlie Kloss promoting a shopkick contest thanks to a great partnership
shopkick on Pinterest: Organically grew followers by 1,400% during seven month contract by featuring user-generated content, re-pins from partners, and aspirational images that also encouraged engagement, app visits, and shopkicking at partner stores
Alumni relations and event marketing for San Francisco Art Institute
Launched section on sfai.edu highlighting successful alumni art spaces and other business ventures to provide opportunities for alumni-to-student and alumni-to-alumni engagment
San Francisco Art Institute Gala Vernissage Invitation:
Designed by Gershoni Creative Agency with content and edits by Lindsey Lyons
San Francisco Art Institute Gala Vernissage Program:
Designed by Gershoni Creative Agency with content and edits by Lindsey Lyons
Thank you for reviewing my portfolio. Please contact me at lindsey@lindseylyons.com for questions or supplemental materials. -Lindsey